Canva, the world’s premier all-in-one visual communication platform, celebrates a decade of groundbreaking innovation with the introduction of Canva’s Magic Studio. In line with Canva’s mission to democratize design, Magic Studio emerges as the world’s most comprehensive AI-driven design platform, offering individuals, teams, and organizations the means to enhance creativity, turbocharge productivity, and expand brand presence.
“A decade ago, Canva embarked on a mission to simplify the complex and fragmented world of design, empowering people globally to unleash their creativity. As we enter the next decade of our journey, we are thrilled to launch Magic Studio—a groundbreaking suite of AI-powered design tools designed to revolutionize the way teams create and amplify visual content,” said Melanie Perkins, Co-founder, and CEO of Canva. “Magic Studio, with its focus on simplifying complexity, is tailored for the 99% of the world without extensive design training. This launch heralds a new and exciting chapter as we redouble our efforts to empower over 150 million individuals and thousands of businesses to unlock their creative potential and achieve their objectives.”
Magic Studio – The AI Design Hub for Everyone
The rapid evolution of artificial intelligence offers an unprecedented opportunity for individuals and organizations to tap into their innate creativity. Despite the proliferation of AI tools, AI-powered design has primarily catered to design professionals, leaving the vast majority of workers without advanced design skills in a complex and fragmented landscape.
Magic Studio stands as a pioneering suite of AI tools built on proprietary models, developed in collaboration with industry leaders, and integrated into Canva’s expanding app ecosystem. Magic Studio seamlessly incorporates AI across Canva, establishing itself as the only truly all-in-one and interoperable AI design platform in the market. When time is of the essence and productivity is non-negotiable, Magic Studio can swiftly generate compelling content, expedite initial drafts, automate routine tasks, emulate expert design, accelerate the content creation process, and much more.
Beginning today, Magic Studio encompasses the following features and more:
Magic Switch: A groundbreaking feature that instantly transforms designs into various formats with a single click. Convert a presentation into an executive summary or turn brainstormed ideas on a whiteboard into a blog post, all while translating it into multiple languages simultaneously. Magic Media (text to image and text to video capabilities): Convert text into captivating images and, with its latest update, explore a wide array of new style options for diverse outcomes. Alternatively, create engaging videos from text or images using Gen-2, a video generation AI model developed by Runway. Magic Design: Transform a prompt or your own media into polished videos, presentations, and more. Streamline the creation process by entering your concept, selecting color schemes, and witnessing complete designs come to life, ready for sharing or further customization. Brand Voice: Canva’s Magic Write copywriting assistant now incorporates brand voice, simplifying the task of maintaining your brand’s tone in any design or document. Just add guidelines to your Brand Kit, and you can generate on-brand content effortlessly. Magic Morph: Elevate your designs from ordinary to extraordinary by instantly altering words and shapes with new colors, textures, patterns, and styles using a simple prompt. Magic Grab: A novel way to reimagine your images. Magic Grab can isolate and extract any subject in your photo, enabling you to edit, reposition, or resize it. Magic Expand: Enhance photos after they’ve been taken. Magic Expand can save zoomed-in images or convert vertical shots into horizontal ones by recovering content outside the frame. AI Apps on Canva: The Canva Apps Marketplace consolidates the best AI-powered design and productivity tools in one place. It now includes world-leading AI apps such as Dall-E, Imagen by Google Cloud, MurfAI, Soundraw, and more. Canva Shield – Industry-Leading Security, Privacy, and Protection
In addition to Magic Studio, Canva introduces Canva Shield—a comprehensive and enterprise-grade collection of robust trust, safety, and privacy controls. Designed to instill confidence when creating content, Canva Shield empowers team administrators to regulate the utilization of Magic Studio products in the workplace, customizing these features based on employee roles as needed.
Canva Shield represents the latest addition to Canva’s substantial ongoing investment in trust and safety. This investment includes the integration of powerful automated content moderation, prompt filtering, reporting functionalities, and the introduction of an industry-first debiasing model to ensure that Magic Studio products deliver safe and inclusive results. For enterprise customers, Canva Shield also includes indemnification, offering additional reassurance to organizations utilizing AI in their content creation.
A Leading Creator Compensation Initiative
Recognizing the value of creators and designers, Canva announces a commitment of $200 million in content and AI royalties to be disbursed to the company’s creator community over the next three years. The Creator Compensation Program will compensate Canva Creators who consent to using their content to train Canva’s proprietary AI models.
In keeping with its commitment to transparency, Canva allows creators the choice to opt out of having their data used for training purposes. Creators who opt to contribute their content to train AI models will receive an initial payment, followed by monthly compensation for ongoing usage.
“The future of design will continue to be shaped by human creativity, but it will also be fueled by unprecedented levels of AI innovation,” says Danny Wu, Head of AI at Canva. “Creators are the heart of our community, and we fully embrace our responsibility to provide them with AI-powered tools grounded in transparency, ethical standards, and fairness at every step.”
Fueling Visual Communication in the Corporate World
Entering its next decade, Canva remains steadfast in its mission to democratize design in the workplace. A year after the introduction of Canva’s Visual Suite, which introduced collaborative documents, websites, presentations, whiteboards, data visualization, and more, Canva is experiencing remarkable growth and adoption in the workplace. Over the past year, more than 65 million new monthly active users have joined, nearly doubling the number of paid subscribers to over 16 million.
The demand for visual communication skills in the professional world is on the rise, with over one million individuals now listing Canva as a core skill on their LinkedIn profiles—a 72% year-over-year increase, reflecting the shift towards visual communication as the norm. As a result, Canva’s presence in the enterprise sector is expanding rapidly, with major companies such as FedEx, Starbucks, Colgate-Palmolive, Zoom, Reddit, and others choosing Canva as their preferred visual communication tool.
Canva’s all-encompassing platform, now enhanced with an array of AI-powered design tools, unlocks unprecedented levels of creativity, empowering individuals, teams, and enterprises to create visual communication at scale like never before. For a comprehensive overview of the features within Canva’s Magic Studio, visit the Canva Newsroom here.
About Canva
Launched in 2013, Canva is a free online visual communications and collaboration platform on a mission to empower people worldwide to design. Featuring an intuitive drag-and-drop interface and an extensive range of templates for presentations, documents, websites, social media graphics, posters, apparel, videos, along with a vast library of fonts, stock photography, illustrations, video footage, and audio clips, Canva allows anyone to transform ideas into stunning creations.
