Cloud PR Wire

Legacy Private Trust Company Joins ABA and Banks Across U.S. for #BanksNeverAskThat Anti-Phishing Campaign

Legacy Private Trust Company, along with banks from across the U.S., joined forces with the American Bankers Association (ABA) to kick off this year’s updated #BanksNeverAskThat campaign in October to mark the beginning of National Cybersecurity Awareness Month. This industry-wide campaign aims to educate consumers about the persistent threat of phishing scams. The Federal Trade Commission estimates that consumers lost $8.8 billion to phishing and other fraud in 2022, an increase of more than 65% compared to 2021. To combat phishing, the award-winning #BanksNeverAskThat campaign uses attention-grabbing humor and other engaging content to empower consumers to identify bogus bank communications asking for sensitive information like their passwords and social security numbers.

“By impersonating a bank, a scammer can steal thousands of dollars with just one text message, phone call, or email,” said Paul Benda, senior vice president, operational risk and cybersecurity at ABA. “With the strong support of participating institutions like Legacy Private Trust Company, the #BanksNeverAskThat campaign seeks to turn the tables by arming consumers with the information they need to outsmart the scammers and protect their money.” Because cybersecurity education and fraud awareness can often be dull and forgettable to many consumers, the #BanksNeverAskThat campaign is designed to be bright and bold with a bit of comedy.

“Would you rather give up sugar or salt?” one of the campaign’s social media posts asks users. “Banks texting you about sweet vs. savory would be just as weird as banks texting you a link to login, ’cause #BanksNeverAskThat.”

The campaign’s short videos offer similarly ridiculous scenarios like wallpapering a room with cash, roasting marshmallows over a cash fire and recycling cash on garbage day to remind people they stand to lose real money if they aren’t vigilant. Consumers are directed to to find a new interactive quiz, the “Scam City” video game, engaging videos, and tips on spot phishing scams. This year, the campaign is also offering a Spanish version of the website,, and a host of other #BanksNeverAskThat consumer resources in Spanish. Legacy Private Trust Company intends to continue the campaign throughout the holiday season with additional themed graphics.

Media Contact

Company Name
Legacy Private Trust Company
Contact Name
Olivia M. Will
2 Neenah Center, 5th Floor
Postal Code
United States

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